Have you ever asked "How Much Should My Website Make?"
We built this website revenue calculator to give you an easy way to understand how much your traffic is worth.
Enter some information about your site: what you offer, who your audience is, how you monetize, and what your
traffic looks like. The model will generate a revenue target based on similar websites; statistics are based on the data we gathered in our
website revenue study.
This model also generates recommendations on you should focus your efforts to increase your profits. This will suggest ideas on everything from traffic generation to alternative monetization strategies. We will be regularly adding new content to the
recommendation engine, so bookmark us and check back regularly to get the latest updates and ideas.
For those of you who like to build new websites, this calculator can be used to estimate the potential profit
from your ideas. To see how much your site will generate with different assumptions, change the option and hit the button.
If you want to figure out how much someone else might pay for your project if you sold it on flippa or another exchange,
check out our website value calculator.
Key Concepts Behind The Model
Niche: The niche your website targets has a strong influence on how interested the audience is on
spending money with advertisers. This affects both banner advertising and affiliate offers. In general, a
the closer the audience is to a) buying something and b) buying something expensive / repeatedly, the more
an advertiser or a merchant is willing to pay to promote their offer.
Content Strategy: All site visits are not created equal. If you're aiming to make money, you want to
get visitors to engage with your content and spend as much time as possible. For advertising, this has a
direct relationship with pageviews and the number of impressions. For affiliiate marketers and e-commerce
properties, long visits frequently build authority and trust with the customer, which makes a sale easier.
In simple terms, you want content density (cover many related topics), authority (say something of value),
and engagement (offer exceptional resources, tools, and experiences which pull the user into your site).
Revenue Strategy: In simple terms, this identifies how much of the selling process you are taking
accountability for. The easiest form of this is managed advertising - where you copy/paste some banner ad
code on your website and an advertising exchange does the rest. The next level up is affiliate marketing,
where you own pre-selling the customer and sending them to the right merchant. The final level, where you
own the product or are managing an e-commerce store, involves the most work with you assuming full responsibility for the sale and product fulfillment. The larger your role, the larger your share of the
profits... at the cost of being responsible for more work and more risk.
Traffic Strategy: This is another strong predictor of buying intent. Organic search traffic from
relevant keywords tends to be very high quality, in terms of purchasing intent. Advertising can be a
mixed bag, depending on where you're buying the traffic. In the final analysis, however, you need to
compare price vs. value - cheap traffic can be expensive, in terms of results, due to lousy interest. And expensive visitors can often be cheap, on a cost-per-sale basis, due to better qualification of interest.
Optimization: Even within the same niche and strategy, all websites are not created equal. The
more you test, the more you learn and the better you can position your website to make money. Having a
disciplined approach to testing and improving your site can produce huge dividents in advertising revenue,
search engine traffic, and user experience.